NASHVILLE, TENNESSEE EST. 2023
No. 01 · Custom Enterprise Software

When off-the-shelf forces you to bend, custom is the right move.

For mid-sized distribution, manufacturing, healthcare, and professional services companies whose business doesn’t fit any ERP on the market, and shouldn’t have to.

Built for your business, not adapted from somebody else’s
You own the code from day one
60-day money-back guarantee
BOOK A FREE ERP FIT CALL →
We’ll evaluate your business and tell you honestly whether custom is right for you. If it is, we’ll build the plan. You keep it, free.
RATED No. 1 on Bark AWARDED 10+ rankings on Clutch
The problem

You’re working around your software, not with it.

Manual work.

Daily double entry, copying numbers between tools, hours of human labor doing what software should do automatically.

Brittle workflows.

A new product line, a new customer type, a new compliance rule. Each one requires a workaround instead of a feature.

Key person risk.

One or two people know how it actually works. When they leave, the system goes with them.

Blind spots.

Critical numbers live in someone’s head, an Excel export, or a side spreadsheet, not in the system.

When the software doesn’t fit, the right move is one of three: a different off-the-shelf, integrations on top of what you have, or a custom rebuild. We’ll tell you which one fits. If the answer is a simpler tool, we’ll say so.

How we solve it

Custom built. Built right.

Most software firms sell custom because that’s how they get paid. We turn most prospects away because custom isn’t the right move for their business. For the ones where it is, four things change when you work with us.

Our methodology

North Star development.

Before we write code, we identify the one business objective your software should be moving. Every decision aligns against it. The result is a working system that meaningfully impacts your business within three to four months, not eighteen.

Our pricing model

Team as a subscription.

A flat monthly rate gets you a full senior US development team. Scale up or down as your business needs shift. Same predictability as hiring, without the overhead, payroll, or year-long commitment.

Our responsiveness

A real human, in under an hour.

When something breaks or a question comes up, you reach a senior developer who knows your system, in under sixty minutes*, during business hours. Not a ticket queue. Not a junior on rotation.

*In practice, the average is just a few minutes.

Our guarantee

60-day money-back, in writing.

If, in the first sixty days, you decide we’re not the right partner, we refund your first month. As far as we know, no one else in this industry offers this. We do because we’ve never had to honor it.

How it works

Three steps. No surprises.

From the first call to the moment your team is using software that finally works for them. Each step has a clear scope, a clear price, and a clear way out if it isn’t working.

01
Consultation30 minutes · free

Free ERP fit call.

A thirty-minute working call. We diagnose your situation and tell you honestly whether custom is the right move. If it isn’t, we’ll point you in the right direction. You leave with a written summary either way.

No commitment Written summary, free to keep
02
Test phase4–6 weeks · monthly subscription

Start small. Test the relationship.

A scoped, focused engagement lasting four to six weeks. We solve a real problem against your North Star, prove how we work, and ship something usable. You own the code from day one. If at any point in the first sixty days you decide we’re not a fit, we refund your first month.

Monthly subscription You own the code 60-day money-back
03
OngoingMonth-to-month · scale up or down

Build the full custom platform.

Once we’ve proven the relationship, we move to the team-as-a-subscription model and build out the full custom enterprise system. 100% of our test-phase clients have continued. The average partnership is twelve months and counting.

No contract Cancel any time Senior US team
Case studies

Three businesses. Three custom systems.

Each of these clients started with something that didn’t fit: an aging legacy database, a stack of off-the-shelf tools, an Excel sheet running a clinic. We replaced what didn’t fit with custom systems built for them.

No. 01 · SASS
30%
of their day, returned. Reports that took 8 hours now take 15 minutes.
A 70,000-member association replaced forty years of legacy database with a custom platform.

Misty had spent two years trying to find developers who could untangle four decades of legacy data without documentation. We rebuilt the system around the way her team actually worked, and shipped it eighteen days after launch.

“They made us feel valued and respected, with the intention of building a lasting partnership rather than just collecting a paycheck.”
— MISTY EBERSOLE, CEO · SASS
Read the full case study →
No. 02 · SWEET DREAMS
15→1
off-the-shelf programs replaced. Fewer mistakes. Less stress. Happier clients.
An end-of-life veterinary practice replaced fifteen off-the-shelf tools with one custom platform built for them.

Amy was running her clinic on fifteen different off-the-shelf programs that were never built to work together. Daily auditing. Constant data entry. We replaced all of them with one custom system designed around her actual workflow.

“Every part of this project has been smooth, with clear communication and frequent check-ins throughout.”
— AMY CROWDER, OWNER · SWEET DREAMS
Read the full case study →
No. 03 · VOAFIT
3MO
to ship a complicated custom EMR. 35,000 lines of code.
A concierge medical practice replaced an Excel sheet with a custom EMR and patient dosing app.

Dr. Ian was running his clinic on a massive Excel sheet. We replaced it with a custom EMR for his team and a patient app for medication tracking, weight tracking, and inventory. Other agencies quoted twelve months. We delivered the MVP in three.

“This would have taken other agencies double or triple the time.”
— DR. IAN ELLIS, FOUNDER & CEO · VOAFIT
Read the full case study →
Frequently asked

Common questions about custom enterprise software.

How is custom different from heavily customizing an off-the-shelf ERP?

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There are three levels to this, and the right one depends on where your business actually is. Most companies start with off-the-shelf software because it fits where they are. Many grow into a second level: off-the-shelf paired with custom integrations and workflows built through the API, taking them from eighty percent of what they need to a hundred percent. Some eventually outgrow even that, and a fully custom rebuild is the right answer. We work all three levels and we’re not a build-first company. For some clients the right answer is off-the-shelf, and we’ll say so on the call.

Won’t custom be more expensive than off-the-shelf?

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Sometimes yes, sometimes no, and the comparison usually misses the real cost. Off-the-shelf looks cheap until you add up customization fees, integration work, consultants, license growth, and the workarounds your team builds because the system doesn’t fit. Custom is one upfront investment in something that fits, plus a flat monthly rate to keep it running and growing. We’ve had clients replace fifteen off-the-shelf tools with a single custom system, recovering the licensing cost inside the first year.

How long does a typical custom enterprise project take to ship?

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Most clients see their North Star business objective moving inside three to four months, not the twelve to eighteen months other firms quote. The test phase ships something usable in four to six weeks. We hit those numbers because we identify the one objective worth solving first and build against it, instead of trying to ship everything at once.

What happens if we want to leave or change directions?

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You leave. There’s no contract, no penalty, no buyback clauses. We work month to month, so cancellation is always your call. The 60-day money-back guarantee applies on top of that for the first sixty days: if you decide we’re not the right partner, we refund your first month.

Do we own the code?

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Yes. You own everything we ship from day one. No license terms, no buybacks, no holding the codebase hostage if you decide to leave. We hand you the keys.

What kinds of businesses are best fits for custom enterprise software?

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Mid-sized distribution, manufacturing, healthcare, and professional services companies with workflows that don’t fit any off-the-shelf system on the market. Usually that means you’ve already tried customizing an ERP and watched the costs compound, or your team works around the software every day instead of with it. If your business is generic enough that a standard ERP would actually serve you, we’ll tell you that on the call. Custom isn’t always the right move.

Can you integrate with our existing systems and tools?

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Yes. Most engagements include integrations with whatever the business already runs on: accounting systems, CRMs, e-commerce platforms, EDI, shipping providers, payment processors, internal tools. ERP integration is one of our standalone services, so the same approach applies when integrations are part of a larger custom build. We map out which integrations matter, which ones can wait, and which ones don’t actually serve the business.

Your next move

Find out if custom is right for you. Free.

The call

A thirty-minute working session. We listen to where the business is stuck, ask the hard questions, and figure out what’s actually causing the friction.

The honest answer

If custom is the right move, we’ll tell you. If a simpler solution would serve you better, we’ll tell you that too, even if it’s not us.

What you keep

A written summary of the call, including our honest recommendation and (if custom is the right move) the plan to get there. Free to keep, whether or not we work together.

30 minutes No commitment Written plan, free to keep